15+ Online App Marketing Courses to Pursue

Mobile app marketing is a marketing practice that deals with designing marketing campaigns to communicate with users in their life cycle, from when they initially download an app to when they convert into a regular user. For mobile app marketing, the magic lies in achieving practical marketing activities to lure new users, improve retention, and lower churn rates. The accurate way to think of mobile app usage is as a sequence of stages, or "funnel”, something which is taught in-depth as part of some app marketing courses mentioned in this article.
Mobile app marketing involves three steps. The first step is the acquisition, where a user interacts with your app. The second step is activation, which defines the user's first actions, such as adding their email ID, making an initial purchase, etc. Then finally comes retention, where the user becomes a loyal and regular user. So, if you want to learn app marketing, you must go for app marketing courses or certification programmes.
View more: Online Marketing Courses & Certifications

Let’s become a pro app marketer with these amazing app marketing online courses:

Also read- Certification Course in Subject: Mobile Application Development using Android by National Institute of Electronics and Information Technology, Chandigarh

1. Mobile App Marketing 2021: ASO, Advertising & Monetization

Designed for mobile app entrepreneurs and developers, this is one of the best app marketing courses. In this mobile app marketing course, you will learn to improve user retention, engagement, reviews and minimize uninstalls. The course will equip you with top app monetization strategies and teach you how to grow your business beyond just apps. This mobile app marketing course from Alex Genadinik via Udemy has 86 lecturers and 22 sections.

Course Duration: 6 Hours

Course Fee: Rs 385

2. Advanced Search Engine Optimization Strategies

This is one of the most-rated app marketing courses focused on technical, mobile and social strategies for boosting site traffic. Offered by the University of California, Davis, via Coursera, the course will enable you to discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. With this among the best app marketing courses, you will be able to demonstrate how to find and fix problems, increase visibility, improve site architecture, and stimulate page load speed within your own website. You will also be able to build engaging strategies to launch a global web marketing campaign.

Course Duration: 25 Hours

Course Fee: Rs 4,394

Read more: Online Search Engine Optimization Courses & Certifications

3. Digital Media and Marketing Principles

In this amongst the best app marketing courses, you will learn how to examine marketing as a process of highly strategic communication. This mobile app marketing course will teach you about the impacts of digital technologies on marketing communication strategies and practices. You will understand the underlying processes of marketing communication and the core features of new media technologies and can strategically choose the right channels to deliver the right marketing message to the right audience at the right moment. This course is offered by the University of Illinois via Coursera.

Course Duration: 20 Hours

Course Fee: Rs 5,884

Also read: Online Communication Courses & Certifications

4. Business Analytics and Digital Media

Offered by the Indian School of Business via Coursera, this i another one of the excellent app marketing courses that will provide you with an overview of business analytics, tools, customer analytics, and digital media. The course uses use cases from a variety of industries and geographies to demonstrate the potential and impact of business analytics on business performance. The course will provide you with an understanding of the broad classes of analytics tools and platforms that currently dominate the market. You will also have an understanding of the major types of digital media currently in use by people and firms.

Course Duration: 8 Hours

Course Fee: Rs 3,649

Read more: Online Data Analytics Courses & Certifications

5. Developing Android Apps with App Inventor

Learn hands-on experience to develop interesting Android applications with this one of the top-rated app marketing online courses from the Hong Kong University of Science and Technology (HKUST) via Coursera. This mobile app marketing course is designed for students with any level of computing experience and requires no previous experience in programming. The course uses MIT App Inventor that allows everyone, even novices, to start programming and build fully functional apps for Android devices. In this course, students will be encouraged to use their own Android devices for hands-on testing and exploitation.

Course Duration: 40 Hours

Course Fee: Rs 2,159

Also read: 19 Courses to Learn Mobile App Development in Kotlin

6. Mobile Interaction Design: How to Design Usable Mobile Products and Services

This is one of the popular intermediate-level app marketing certification courses offered by HSE University via Coursera. In this mobile app marketing course, you will learn to shape mobile products and services for people's use. You will understand interaction design activities and their place in the whole product design process; user research methods with a focus on the qualitative ones; usability inspection and empirical usability evaluation methods, and the process of design creation and best practices from interaction design, information architecture and visual design fields of study with a focus on the former. By the end of the course, you will be able to improve designs by eliminating different kinds of interaction problems, design huge chunks of user interfaces in the case of adding a new feature to a product, and redesign a complete app by a given set of function.

Course Duration: 118 Hours

Course Fee: Rs 2,159

Also read - Certification Course in Subject: Mobile Application Experiences Part 2 Mobile App Design by MIT, Cambridge via Edx

7. Mobile App Marketing: Learn App Monetization From Scratch

As one of the best app marketing online courses, Mobile App Marketing: Learn App Monetization From Scratch will teach you how to monetize your app correctly and create a profit-generating app business. In this mobile app marketing course from Oak Academy via Udemy, you will learn about mobile app business, how to make more money with your app, top app monetization strategies, and how to grow your app business. The course will also teach you mobile app publishing types, Ad placement strategies and user acquisition campaigns.

Course Duration: 1.5 Hours

Course Fee: Rs 385

8. 2021 Mobile App Marketing & App Store Optimization ASO

Learn ASO Growth hacking for mobile app marketing and App Store Optimization ASO and digital marketing with this one of the top app market courses. This mobile app marketing course will teach you everything you should know to promote your app to users across the globe. The course will provide you with simple, step-by-step instructions for App Store Optimisation, social media marketing ads, universal app campaigns, and much more.

Course Duration: 7.5 Hours

Course Fee: Rs 385

9. Mobile App Marketing for Absolute Beginners

In this one of the highly reviewed app marketing certification courses, you will learn how to create a mobile app user base spending very little money. The course will teach you how to generate a massive audience through effective email marketing, and how to optimize applications to make search engine friendly. Offered by Creative Online School via Udemy, this mobile app marketing course covers in-app marketing, ASO basics, ASO keyword research process, email marketing, paid marketing and more.

Course Duration: 1 Hour

Course Fee: Rs 385

Also read: Online Email Marketing Courses & Certifications

10. Mobile App Marketing using Google Ads

This is one of the best app marketing courses to learn how to use Google Ads effectively with hands-on practices to reach more traffic. In this mobile app marketing course, you will understand the apps ecosystem, define your app campaign goal, explore Google app campaigns, and measure what matters in app campaigns. This course is offered by Oak Academy via Udemy, which is specifically designed for beginners to learn and effectively use Google ads.

Course Duration: 1 Hour

Course Fee: Rs 385

Also read: 17 Courses on App Development in Firebase for Beginners

11. Mobile App Monetization and Marketing using Google Ads

This one of the most-rated app marketing certification courses will teach you about mobile app monetization strategies using Google Ads. You will be able to grow your sales with Google Ads and develop your app business. In this mobile app marketing course, you will explore Google app campaigns, learn top app monetization strategies, and how to make more money with your app. Anyone, from mobile app developers to technical or non-technical entrepreneurs, freelancers and ad consultants, can apply for this one of the best app marketing courses.

Course Duration: 2.5 Hours

Course Fee: Rs 385

12. App marketing & ASO: Optimize your Play Store app like a Pro

In this among the best app marketing courses, you will learn how to optimize your applications and rank them higher in the Google play store. The course will teach you ASO fundamentals, ASO tools, and the ASO process with examples. Offered by Udemy, this mobile app marketing course is designed for apps creators and google console accounts owners. The course contains 6 sections and 11 lectures.

Course Duration: 1 Hour

Course Fee: Rs 385

13. Mobile Marketing Foundations

As one of the beginner-level app marketing courses, Mobile Marketing Foundations from LinkedIn Learning will let you think through the design of your mobile website. The course will discuss tools and best practices for mobile forms and transactions and provide mobile SEO hacks. The course instructor John Jantsch will take you through different mobile campaigns, including device-specific ad campaigns, location-based campaigns, and more.

Course Duration: 41 Minutes

Course Fee: Rs 899

14. Business strategy for mobile app development freelancers: Position yourself for success

This mobile app marketing course from SkillShare will teach you how to make crucial marketing decisions, specialization strategies, when and how to scale, and when and how to subcontract. This is one of the most-rated app marketing certification courses designed for beginners and teaches them how to hone their business skills. The course consists of 39 minutes of video content structured into 7 lessons.

Course Duration: 39 Minutes

Course Fee: Free

15. The Complete App Marketing Course

This is amongst the most popular app marketing online courses designed for mobile app developers and mobile app entrepreneurs. In this course, you will learn app marketing and secret ASO strategies. Offered by App Brewery Co. via Udemy, this mobile app marketing course contains 68 lectures through which you will learn how to get press for your app and be able to better envisage the app ideas that will generate more revenue. You will get 100X the number of downloads you currently have and learn how to quickly go from 0 to 1000 customers.

Course Duration: 4 Hours

Course Fee: Rs 385

Also read - Certification Course in Subject: Mobile Application Development with React Native by The Hacking School

16. Mobile App Marketing 2021: App Store Optimization (ASO)

In this mobile app marketing course from Oak Academy via Udemy, you will learn to optimize app stores, track keywords, find correct keywords, creatives, A/B testing. This course is designed for those who want to learn app store optimisation. The course will explain ASO from beginner to all levels and discuss all the topics in a simple way possible with examples, slides and diagrams.

Course Duration: 1.5 Hours

Course Fee: Rs 385

17. Managing clients as a web or mobile app freelancer: Best practices

Take this one of the best app marketing courses to learn how to use advanced best practices to maintain businesses growth. The course will teach you how to keep client retention rates high and effectively manage clients and use your time. This course from SkillShare is ideally apt for beginners without any freelance and entrepreneurship knowledge.

Course Duration: 1 Hour 2 Minutes

Course Fee: Free

Read more: Online Entrepreneurship Courses & Certifications

Conclusion

Mobile app marketing is a collection of procedures helping your applications reach a maximum audience and grab eyeballs through interactive mediums. This marketing practice is a superior approach to the promotion of an app using multi-channels. Hence, for learning mobile app marketing, you can go for the best app marketing courses mentioned above and become a professional mobile app marketer.

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